Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Our water-resistant formula locks in definition and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™!